Advertising Your Christmas Program

If you are about to open up your own business, advertising helps to draw customers into your door. One way to accomplish this is with a sign for the front of your property. Here are some tips to help you design a sign sure to draw attention.

Consider The Sign Size

The size of the sign you install depends upon the amount of space you have available. You do not want to purchase a sign that is too small as it will not be seen easily from the roadside. You also do not want to go too big as this makes it harder to see your establishment. Take a look at signs in your neighborhood belonging to fellow business owners to see which ones you notice quickly and which ones you do not see as easily. When you discover signs that pop out and pique your interest in the services provided, try to estimate the footage as a reference for your own sign.

Use The Right Colors

It is wise to select a sign that is a contrasting color from the color of your building. This way it does not blend into the color scheme as that could make it unseen by potential customers as a result. When picking out colors for the sign's wording, be sure the text is a contrasting color from the sign's background. This makes the word easy to read from a distance. Select just a few colors for a sign so the wording does not get lost in the splashiness of the hues presented.

Decide Upon Height

The height of your sign also makes an impact on whether or not it is seen. If you are located on a busy street, placing the sign higher in the air ensures it is seen from a distance away. For a smaller community area, a sign at eye or ground-level may be a better option. Decide whether the bulk of your client base will be from people driving past at fast speeds, or from customers that walk or bike by your building. This will help you make your decision on sign placement.

Be Unique From Others

You do not want a sign that looks like others near your establishment, or even similar to others in the same area where your business is located. Uniqueness in your signage makes your business stand out from others. Use logos, pictures, or memorable phrasing to encourage people to come in to browse.

For more information, contact a custom signage company.