Advertising Your Christmas Program

One of the most important parts of opening a small business with a physical location is its exterior signage. Exterior business signs are an investment for your business. And as such, you want your investment to pay off by bringing in paying customers.

Since the signs you design will market the business to passersby for years to come, it's vital you get them right. To this end, here are some tips to consider when designing your small business's signage:

Tip: Make Sure the Signage You Design Stands Out and Represents Your Brand

Think about the other businesses in your city for a minute. Some of them you would immediately recognize with just a quick glance at their signage. For example, maybe the local optician has a sign that looks like a giant pair of glasses, or perhaps the veterinary hospital has a sign covered with images of adorable pets?  

When designing a sign for your small business, your number one goal is creating eye-catching signage that tightly aligns with your brand.

Exterior signs should:

• be large enough to easily read from the street
• use bright colors and easy-to-read, large fonts
• immediately identify what type of business you operate

In addition, you should take care to match the color scheme of all signage with the colors of the brand's logo. 

Tip: Consider Desia Sign with an Unusual Orientation

If your business is located on a street where most businesses are displaying horizontal signage, then you can easily stand out by choosing a different orientation. For example, you can design a large, vertical sign to be read top to bottom instead of left to right. Sign shops refer to these signs as "flag signs". 

Alternatively, you can design a sign that will be mounted perpendicular to your building. This type of sign is commonly referred to as a flag-mount, projecting, or blade sign. Signs mounted perpendicular are more easily seen by people walking down the sidewalk, making flag-mount signs ideal for main street businesses and those located in small shopping malls.

Tip: Enlist the Help of a Custom Sign Shop

Finally, it's important to note that the sign hanging outside of your small business is its number one marketing tool. Getting the signage right is vital. A good sign not only identifies your location to passersby but also brings in customers to spend their money.

If you have any doubt in your ability to professionally design exterior signage, then you should seriously consider enlisting the help of a local, custom sign shop. Leaving this important job to the pros ensures your small business's exterior signage is both great-looking and effective.